After years of working in First Nations education, Alice Guss was looking for a change.

She knew what she loved — sharing her Sḵwx̱wú7mesh culture, teachings, and artwork with others — and about 20 years ago, decided to turn her passion into a full-time job.

“We went through 200 years in a dark era. My parents and grandparents suffered — they went to residential school,” she explained. “I want to raise awareness.”

Today, through Tsawaysia Spukwus, Alice shares her knowledge of life before European contact through speaking engagements, song, workshops, drum-making, beading, wool weaving, and more. Since starting her business, she’s been hired to work in schools, at conferences, and at a variety of other large gatherings — engagements that have kept her so busy, she decided to take down her website and work by referral only.

Asked if she has any advice for other aspiring Indigenous entrepreneurs, she said:

“My brother Xwalacktun Rick Harry says you have to spend money to make money. I think that’s a good one to pass on — I had to buy lots of hammers, saws, and other supplies for my business. I also didn’t know where to start so I called museums to ask if I could give workshops there. In other words, you have to give 110% of yourself.”

Alice Guss lives in Squamish and can be reached for commissioned art, workshops, or other speaking engagements at tsawaysia@gmail.com or 604-897-1421.