Our Mission
To bolster First Nations, Inuit, and Métis businesses by encouraging consumers to invest in Indigenous goods and services, and supporting such businesses in the digital economy while honouring Truth & Reconciliation.

Our Story
Our goal through the Shop First Nations initiative is to spur consumer support for Indigenous businesses across Canada.

Data from the Canadian Council for Aboriginal Business indicates that “over 99% of Aboriginal businesses are SMEs” [small- or medium- enterprises]. Because of this entrepreneurial mindset, Indigenous businesses rely on you – the consumer – to help them survive. Regardless of your ancestry, whether you’re Indigenous or a new citizen to Canada, please do what you can to show your support for Indigenous businesses!

Our purpose is to:

Appeal to you – the consumer – to choose First Nations products and services
Encourage First Nations businesses to leverage the digital economy to improve their business